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Less And Better

From our studio in East London, we uniquely combine British minimal design aesthetic with the finest Italian leathers and bespoke recycled components, to create premium sneakers that deliver exceptional quality and craftsmanship.

New Arrivals

Our Community Have Spoken

"The sneakers themselves are a work of art, easily the most luxurious sneakers I have ever owned. The whole experience has been perfect, fast delivery, fair price and beautiful packaging."

Jay D.

"A simply outstanding product wrapped around with exceptional service from a self conscious, quality driven brand."

Andrew A.

"I recently purchased Series 6 and have to say, they are literally perfect - the build quality is 10/10, size and fit is spot on and the design is premium. I am scared to wear them for the first time."


“This was my third pair of Uniform Standard sneakers and once again are of superb quality. Super fast delivery and came with great packaging. Please buy a pair you won't be disappointed!”

Simon M.

"Premium from top to bottom. The suede is extremely soft and high quality. There is a subtle sophistication about these sneakers. Everything from the material to the stitching is premium quality. I cannot recommend enough. The shoes, packaging and service is all first class."


The Sneaker Showroom

Visit our phygital Sneaker Showroom in the heart of Soho London, a minimalistic space thoughtfully designed with natural and recyclable materials. Our knowledgeable team will be on hand to provide you with a personalised fitting and styling advice to ensure you find your perfect Series. 
2 Marshall Street London W1F 9BA

Fast And Secure Global Shipping

Personal 1-to-1 Fit Advice